Optimize Your Site for Search Engines
What is Search “Engine Optimization”?
The purpose of Search Engine Optimization (SEO) is to enable your website to acquire a high natural search engine placement for your target keywords or keyword phrases. Search engine optimization is a process. This process aligns the code and content with your website targeting your keyword phrase(s). This targeting helps the search engines understand what your 
website is all about. Search engine algorithms are in a constant change of flux, one search engine trying to out do the others. Our services have proven to increase natural search engine rankings. The amount of optimization that is required all depends on the site. Some sites require much more search engine optimization that others. The competition for the keyword is also a factor in optimization. Our Search Engine Tweaks.com team will guide you through the entire optimization process. There are 2 basic categories that search engine optimization falls under, 1) On-Page
Optimization – This is what is contained within your website or 2) Off-Page Optimization – This is everywhere else on the web off of your site, hence the names on-page and off-page.
On-page Optimization
On-page optimization entails scrutinizing your website for any changes that need to be made. There are many factors that go into on-page optimization. These factors can include the URL, title tags, descriptions, keyword density, meta tags (you do not see these) and much more. For instance, what is the file name of the photo on your web site? You can not see it in your browser but the search engines can read it. Do you have properly optimized “alt-tags”? Are you stuffing keywords into your site and hurting your rankings? These, and more are all scrutinized in the review of your web site.
Off-page Optimization
Off-page optimization is the process of controlling how the search engines view your web site. For proper off page optimization, you need to let the search engines know what the content of your website is about. A successful off-page optimization plan needs to include a gradual building of your site’s reputation. This is accomplished by utilizing varying types of link sources such as articles, press releases, web directories, blogging, forums, WEB 2.0 sites, social media and so many more. A properly implemented off-page optimization plan that targets your keywords or keyword phrases can do wonders for your web presence in the search engine results.
Search engine optimization normally results in a higher ROI than any other advertising medium. It has been said that “If you have more money than brains, work on outbound marketing. If you have more brains than money, work on inbound marketing.” It is also a fact that consumers that contact you via your website are better qualified potential customers because they are looking for what you have to provide. That is why only 18% of television campaigns produce a positive ROI and mailing campaigns only return an average of .5-3% of all mailings. These campaigns are NOT targeted marketing and have a higher cost of customer acquisition. 80-90% of the people contacted through these mediums are not interested in what you have. Whereas search engine optimization is targeted marketing where 100% of the contacts are interested in your product or service. When someone contacts you through your web site, they are buyers just looking for the name to write on the check. You don’t have to convince these customers to buy, you only have to convince them to buy from your. 2/3 of your work is already done for you and all you need to do is close the sales.
Social Bookmarking and Social Networking
Do you think social bookmarking is just a fad?
Let’s review the numbers -
- 50% of the world’s population under 30 has access to the Internet
- 96% of those have signed up for social networking
- Facebook gets more weekly traffic than Google
- Social media has overtaken porn as the #1 activity on the web
- YouTube is the second largest search engine behind Google
- 50% of social media users log in every day
- Facebook has over 400 million members
- Twitter had a 422% increase in 12 months
- 78% of customers trust peer recommendations
- Only 18% of television campaigns create a positive return on investment (ROI)
- When you search for the world’s top 20 brands, 25% of the results returned are links to user generated content
When it comes to Word of Mouth + Social Media = World of Mouth!
The effects of social media for owners of blogs and other web sites is tremendous. Social media can spread the existence of your website to others with little or no input from yourself. Others with like interests spread the news of your site to those that you may never meet. Think of social media as your neighborhood gossip, they tell everyone that they know. This can provide you with more traffic and valuable backlinks.
Remember, What happens in Vegas gets posted on….
Social Networking
Social networking nothing more than a collection of individuals in specific groups. Think about your town, these can be divided into districts, subdivisions and the block you live on. Social networking is the same thing. The most popular social networking site is obviously facebook where people create connections to others and to businesses alike. You post something on your profile and then 2 of your friends repost it to all their friends and then 4 of their friends share it with all their friends who then share it with theirs and it just keeps growing and growing. Social networking is not limited to online activities only. Before the internet you would hang out with your friends and they would introduce you to others and they would in turn introduce you to someone else and your circle of friends grows. This is exactly how social networking works, you get introduced to people that you otherwise would have never met.
Social Bookmarking
With social bookmarking, users have the ability to save links to their favorite web pages that they want to with others. Social bookmarking users also have the opportunity to add descriptions and tags to their posts so that others can understand what the link is about. Social bookmarking is one of the most powerful tools in promoting a website. Going through all those bookmarking sites, of which there are hundreds, can drive you insane. Not to mention the ones that want you to install a toolbar. You hear all the time about things going “viral” and this all starts on a social marketing site of one kind or another. When a friend or other people post a link for a new site, it sometimes makes it faster for the search engine spiders to locate the site. This is because the social media sites are crawled more frequently than most other sites because of the constant changes.
Web and Logo Design
Search Engine Optimized
Web site design in general is not an easy task to tackle. The process of incorporating SEO (Search Engine Optimization) into your website design can be even more if you don’t have the right tools or expertise. Our Search Engine Tweaks.com team consists of SEO and Design experts that are ready and willing to build you the best website possible. A website that performs as good as it looks.
Customized Web Site Designs
Our Our Search Engine Tweaks.com team will work with you to create a design that fits the needs of you and your customers. Our designs will help provide your company with a professional image, while while employing the latest proven SEO (Search Engine Optimization) techniques.
Search Engine Optimized (SEO) Web Site Design
There are many factors of SEO (Search Engine Optimization) that need to be addressed when creating a web site. Does your web site utilize photos in the place of text? How does Flash affect SEO? How do columnar web sites affect search engines? Our Search Engine Tweaks.com team will answer these and many other SEO questions when designing your web site. We’ll ensure sure that your design is Search Engine Optimized.
Conversion Rate Optimized (CRO)
Driving traffic to your site with SEO (Search Engine Optimization) is just the beginning successful website. You also need the ability to convert your website visitors into customers. Search Engine Tweaks.com can create your a design with the elements that are required and proven to increase conversion rates.
E Commerce Web Design
Creating a website for eCommerce is very different from creating a website for lead generation. Every website design has a different set of factors to consider. Our design experts will make ensure that your eCommerce design follows all of the leading eCommerce practices for web design.
Logo Design
When you get your logo and it makes you say “WOW!” it is because of creative thinking. Logo designers can envision the logo in their minds during the creative design process. That’s the Search Engine Tweaks.com difference. Our logo designers work with you throughout the design process to create a unique and memorable logo to make your business stand out from the competition.
SEO Fortification - Your path to higher rankings!
Search engine optimization is probably one of the most difficult tasks faced by web site owners. Every day business owners struggle with getting and keeping their web sites at the top of the heap in the SERP’s (search engine results pages). Because of this, we have come up with an affordable option for business owners. Many businesses spend $500 and up on the services of an SEO company to bring and keep their web sites at the top of the search engine results page. With the strategy that we have developed, we have cut that cost considerably and with maximum effect. You will not find any black hat SEO tricks here.
This is why we have developed and tested our own white hat strategy for fortifying your web presence. We are calling this SEO Fortification because it is a battle to stay at the top of the search engine results page. SEO Fortification is our extensively tested(on our own sites) process for increasing the power of your web presence. This process does not require thousands or even hundreds of links to your site. As a matter of fact, unless you have a very competitive keyword, the basic package is probably all you need. The key is being RANDOM in your SEO strategy. If you only post on blogs, that will eventually be considered spam. The same goes if you only post on forums. Our SEO Fortification strategy uses a random sprinkling of links and distributes them over time so they do not appear all at once. Your front line in the SEO battle is only as strong as your supply line.
The Sandbag – $150.00 per Month
With our SEO Fortification packages your supply line is what we fortify. Without a good supply line your command center is never in any danger. We called the basic fortification package The Sandbag because even though it is effective it is not as strong as our other packages. In this strategy we reinforce your supply line twice a month, and we varying with the times between resupply. Not to worry about this only being twice a month it will work, if you have a very competitive keyword you might consider one of our stronger fortification packages.
The Trench – $225.00 per Month
As with The Sandbag, The Trench also fortifies your supply line only we send a whole platoon instead of a squad.
We decided to call this strategy The Trench because it is stronger yet than The Sandbag. With this strategy, we reinforce your supply line four times per month, once again varying the times of the resupply. This creates a stronger and more resilient supply line for your web presence.
The Wall – $300.00 per Month
As with The Sandbag and The Trench, The Wall offers an even stronger fortification for your supply line. Instead of just a squad or platoon we unleash a whole brigade on your SEO fortification.
We decided to call this strategy The Wall because it is stronger yet than The Trench. With this strategy, we reinforce your supply line six times per month, from 3 to 7 days apart. This creates not only a random presence but also a random time frame for the appearance of that presence.
The Fortress – $425.00 per Month
The Fortress is the beast of all beasts, it is like having your supply line on a conveyor belt that runs 24 hours a day, 7 days a week.
Because we resupply you twelve times per month, it is like a steady flow of tractor trailers dropping off supplies. One resupply will take up to 72 hours to complete and when it is done, we send out the next shipment. Like the USS Ronald Reagan, The Fortress is going to be hard to penetrate.
As with all SEO strategies, it does take time. Even though you may cancel at any time, we recommend that you keep at the SEO Fortification for a minimum of 4 months. Any less than that and you will be disappointed in the results. Since we do not own the search engines, nor do we plan on purchasing them, we can not guarantee where you will rank or how quickly. We do guarantee that your ranking will improve with this service. Obviously the stronger the supply line, the faster you will see movement in your rankings.
If you need any help in deciding which fortification that your SEO supply line will need, just give us a call and we can discuss your needs.
406-465-9334
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